The hottest Jingong enters emerging markets and is

2022-08-23
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Jin Gong into emerging markets optimistic about the prospects of forklift truck market

Jin Gong into emerging markets optimistic about the prospects of forklift truck market

China Construction machinery information

Guide: in recent days, as the general manager of Fujian Jin Gong Machinery Co., Ltd., Ke Jinyi is particularly busy: from November 9 to 12, 2012, the 13th (Nan'an) Shuitou International Stone Expo was held in Nan'an. During the exhibition, many customers from all over the world will turn to Jingong machinery headquarters to see the newly launched

in recent days, Ke Jinyi, general manager of Fujian Jingong Machinery Co., Ltd., has been particularly busy: from November 9 to 12, 2012, the 13th (Nan'an) Shuitou International Stone Expo was held in Nan'an. During the exhibition, many customers from all over the world will turn to Jingong machinery headquarters to see some newly launched forklifts for mining areas. On the peak day, he received 16 groups of merchants

for a long time, loaders and excavators are the two main products of Jingong machinery that remain in people's impression. Since 2007, Jingong machinery has officially set foot in forklift loading in mining areas. This year, this effort has finally paid off. Up to now, forklift trucks have accounted for 20% of the total sales of Jingong machinery. "Fork loading has become another fist product of Jingong machinery besides loaders and excavators." Ke Jinzhi is so happy

optimistic about the prospects of forklift truck loading

for Laiyue of Jingong machinery, it is entirely a coincidence to get involved in the previously completely unfamiliar field of forklift truck loading

"in 2007, a customer who had cooperated for a long time joked when chatting with me that Yue wanted a forklift truck that we independently produced and developed. Although we didn't produce forklift trucks at that time, I didn't think it was a bad thing to have more R & D reserves. So we organized R & D personnel to develop forklift trucks." Ke Jinyi told that it was because of a joke from the customer that Jin Gong began to get involved in the research, development and production of forklift trucks

however, after research and development, Ke Jinji found that the initial market sales of forklift trucks were not ideal. There are two reasons for this. First, because the mining technology is still relatively immature, forklift trucks were rarely used in domestic mining areas at that time; Second, in terms of R & D technology, there is still a gap in individual performance indicators between the forklift truck independently developed by Jin gong and the imported forklift truck, in which 3 patients died of the original disease

despite this, Jingong did not give up its research on forklift truck, which came from Ke jinhi's judgment: with the reform of mining technology and the improvement of domestic forklift truck technology, forklift truck will certainly become an indispensable tool for mining in the next three to five years. Therefore, Jin Gong didn't spend much energy on promoting the independently developed forklift truck. On the contrary, they first improved the performance of forklift trucks in an all-round way according to the use of customers, so as to reach or even exceed the imported similar products

the hot forklift truck market in the past two years has verified Ke Jinzhi's judgment. With the popularity of this market, construction machinery giants including Liugong and Xiamen Construction Machinery Co., Ltd. have also joined in seizing this market. However, due to the failure to meet the requirements in key performance indicators, many construction machinery giants can only helplessly watch this market be occupied by technologically mature enterprises, including Jingong machinery

"I think the forklift truck market will have at least three to five years of rapid growth. After that, maybe the accuracy of the market's added value can also reach about 0.5%, and the growth rate will gradually slow down, but the basic volume will certainly be much higher than before. What we need to do is to occupy as much market share as possible." Ke Jinzhi is so happy

enter emerging markets

constantly innovate in products. In terms of market expansion, Jingong machinery has not stopped. Technical parameters of helmet impact resistance testing machine, microcomputer controlled horizontal tensile testing machine wal series

on September 10, 2012, the biennial South African Mining Exhibition opened at the nasrec International Exhibition Center in Johannesburg. At this South African Mining Exhibition, Ke Jinji took his team in the process of doing experiments to participate in the exhibition for the first time. And this also represents a signal: outside the traditional domestic, central and Western Asia, and American markets, Jingong machinery wants to explore greater market space

"Africa is rich in undeveloped mineral resources. As more and more people join the development of this region, the demand for construction machinery in this region is bound to rise year by year, and the future market potential is unpredictable. On the other hand, due to economic strength and other reasons, they will prefer to buy high-quality and low-cost Chinese products." This is Ke Jinzhi's judgment on the African market

although we are optimistic about the development of this region, due to various reasons, Jingong machinery is still cautious in developing this market

"the main reason is that the local politics is relatively less stable than other regions, which may affect the economy. Therefore, in this market, we may first cooperate with some local agents, rather than rush to do it ourselves." Ke Jinzhi said

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